(2)Dear Reader,

If you were reading this blog at 4.00 pm today (1^st November 2013), well, you might be the 2000^th reader. This blog is an attempt to educate customers, students and salesmen on the right things in life insurance. Some readers give me valuable suggestions on topics to be covered and the like. All such suggestions are taken care of while preparing the posts.

In spite of all the laws, rules and regulations the industry is becoming more impersonal. Answering the customer is limited to the questions put on IVRS. I sent a question to several private sector insurers “Do you allow reinstatement of surrendered life insurance policies?” All except one did not respond to me. The one company who responded asked me to give the policy number. I told them that my question is not policy-specific but a general one. Still they went on asking for the policy number. After several mails they said “no”. Life insurance companies expect those questions that suit their ready made “answers”. They are doing disservice to the life insurance customers.

An Agent of LIC’s Branch No.2 in Kozhikode has a unique practice when he comes out of the house of his customer with a first premium cheque. He stops a while, prays to God to give him opportunity to come back to him with the maturity claim cheque. In the process he seeks the long life of his customer   and no-lapsation to his new policy. Let us honour such salesmen, who are truly ‘personal’ in life insurance.